About This Project

Peter created all texts for the Dutch Stallion Corporation 2016 Stallion Catalogue. Drawing from his experience in and knowledge of breeding, he tapped into the right sources and collected extensive and accurate background information on all stallions. This value-adding unbiased information, which is vital to breeders when choosing a stallion for their mare, was converted into an attractive commercial end result for all stallions.

For the same party Peter also wrote the texts for the Future Sport Horse Sales (FSHS) brochure as far as the showjumping horses are concerned. In creating these texts on the talented four to seven-year-old horses on auction he used his own knowledge as well as several sources from his network, leading to the objective information desired by the buyers. All information was moulded into an easily accessible text for a target audience of sport and breeding lovers.